Prepping for Mum Season and a Very Slow Winter

Last year, I let a lot of opportunities pass me by as I focused on prepping for mum season. I feel like that paid off, doubling my sales.

This year, I promised myself that I would not let any opportunities pass me by.

I have taken jobs that are outside of my "brand" and taken jobs for things that I would like to just let go of. Some of them have paid off and some were a waste of time.

I am happy to announce that since the beginning of 2017, I have increased my listings on Etsy to 50. With at least a dozen more in the works.
I have narrowed my brand focus to "boutique" style spirit wear, as well as custom mums.
I have added 6 youth and infant items.

Still, I have had only two sales since the beginning of the year. It's hard for me to keep going when I am not seeing a return on investment of my time.

I have thought pretty seriously about ending the shirt portion of my business and focusing solely on homecoming mums. As of right now, I am committed to continuing with shirts for another 6 weeks.
I had hoped that with baseball season, business would pick up. I have several styles of raglans listed and two of them get consistent "likes" but no sales.

The mum pro group that I am a member of is holding the annual ribbon sale right now. I haven't even looked at it. I have no money to spend on ribbon. I invested money on photography equipment, hoping that investment would quickly pay off and I would make enough money to pay for this year's ribbon. "Quickly" has not happened.

If it sounds like I am whining, I am.
I feel defeated. I feel like I am wasting my time. I feel like I am wasting money.

I keep trying to come back to my purpose for starting this business. Ultimately, I started it to be in control of something. So many things in my life were (and are) out of control and it felt like things were just happening TO my and I want to make things happen.
I can do that with mums. Mums were the original focus. Shirts were to support the mums. I do feel like with time, I can make a decent amount of money and pay off my personal debt.
As I said, I am committed for at least another 6 weeks with the shirts. And I will continue to give it my all.